Generating Leads from Your Website
How can you bring in more customers for your business than you’re getting through print, radio or local TV advertising? It all starts with correct planning and design. But, here are a few ways you can drive more sales, leads, and generate NEW business from your website.
Location, Location, Location – If you have products for sale then location does mean everything in business. You will want to be in a high traffic area and display signage promoting your products so people take notice. Online, this still remains true! If your website is on page six and not on page one through three then you will want to revise your content, and search engine optimize your website to give you the best results. Think about it, many people look on page one, two, or three then stop looking. In most cases they find what their looking for on page one. You can contact a professional search engine optimization specialist to help. The Internet isn’t a trend if anything online marketing will increase and people shopping online will escalate due to high fuel prices, and convenience.
Staying in Touch – Many business owners are busy running a business, but with the correct plan in place there is a way for generating leads, using other marketing vehicles. This is where your website comes into play. Starting a newsletter or simple e-mail blast regime will remind your current clients about your monthly specials, quarterly deals, and what you offer seasonally.
Fluidity – Your print, radio, local TV advertising, mailers, and other traditional marketing, and website needs to be constant, and must contain the same information or message. In general, a test is to see if it answers a few things who, what, when, where, why, and how. The way to use your website as a tool is to first be located where people find you but also you may want to blog, add an area to display online specials, coupons, or deals that get noticed. Make sure your website address is on all marketing creative, ads, or promotions.
Specials – People are looking for ways to save money and research their local stores and shops to get more bang for their buck. You will want to have a consistent plan across the board, and place the same message you send in your e-mail blast or newsletter in a noticeable area on your home page with a good call to action. As you begin to utilize newsletters and e-mail blasts in your business be careful not to bombard the customers with mail.
Contact Forms – When everything is in place you have a good call to action, you have a good marketing plan and your ready to execute the plan ask for peoples business. You can have one of two areas that may assist with this a long form for more defined information form request, or a quick contact form. Provide long forms for people with exact needs and short information forms for people that just want information now. Quick contact forms may contain very simple fields name, phone, e-mail, and a possible dropdown box the potential client can select. Keep it simple for people to buy, locate your products, and ask about what you offer.
If you need help with search engine placement, we can help any size business. NLH Solutions can find an affordable solution to get you positioned for success. You don’t want your competition to have the advantage of being on page one before you!!
